100 Days of Nutrition

Written By Ben Van Treese

Ho ho ho, kiddos! 

It’s Santa Claus here, global authority on nutrition and fitness, with an idea for your holidays.

For many of us, the holidays are the time when we feel guilty about nutrition, and focus on everything we shouldn’t be eating. That’s a recipe for regrets and the wrong kind of gains.

This year, set yourself up better with 100YA’s 100-Day Nutrition Challenge. The goal is to build nutrition habits that can co-exist with stuffing, eggnog, and the booze that gets everyone through an awkward few days with family.     

How it works:

  • The challenge covers three themes, each covering roughly a month:

    • Getting Enough Fiber

    • Getting Enough Protein

    • Getting Enough Calories Overall

  • Each month, you’ll have a chance to win a new Minerstown hoodie ($75 value). The monthly winner is whoever logged their nutrition the most consistently and completely.

  • All you need at home is a little drug dealer nutrition scale to measure foods. You can buy one here.

 What you get:

  • Monthly Zoom kickoff with Rebecca to go over the new theme and objectives.

  • 100 Year Athlete chat group for sharing ideas, asking Rebecca questions, and celebrating that guilt-free pecan pie you downed.

  • Weekly personal check-ins from Rebecca to keep you on track.

Why do the challenge:

  • It’s a doing-based challenge. That’s unique. Focusing on what you should eat is way more fun than focusing on what to avoid. 

  • Getting enough fiber, getting enough protein, and getting enough calories is 90% of good nutrition. We are solving 90% of your nutrition struggles in 100 days. Pretty cool. 

  • Coach Rebecca has 25+ years of nutrition consulting experience. Her philosophy is not to remove the tasty things in your life, but to instead create habits that allow balance and flexibility. 

  • According to Coach Ben, you will be “dropping the best heat you’ve ever dropped.”

The first month is $100, second month is $150, and third is $175. Click here to sign up:   

Sign Ups are open until 11/7. Our kick-off Zoom call will be November 12th!

Why the progressive cost? You’re creating lifetime habits, and you will get more one-on-one coaching with Rebecca in months two and three, when things get more individual. Plus, if you don’t put some skin in the game, you won’t play. 

If you take the 100-Day Nutrition Challenge, you will come out healthier on the other side, we guarantee it. Also, working with Rebecca is straight up worth it. 

Love,

Santa

Ben Van Treese

Ben Van Treese

FOUNDER

Ben is the Founder of OTM and an expert on injury prevention and training for longevity in mountain sports. His approach starts with the joint health and mobility athletes need to perform their sport with technical precision and safety. He has worked with Olympic athletes and X Games competitors as well as professional athletes in the NFL, NBA, and NHL. He is the author of A Cyclists Guide To Back Pain: Why Stretching Won't Work And What To Do Instead.

Ben earned a BS in Human Nutrition and Exercise Physiology from Ohio State University. He has 15 years of experience in the field and is interested in the balance between performance and staying power in the mountains. These days, Ben is an accomplished rock climber (for a big dude) and chases fresh powder all over the Wasatch.

Born in Ohio, Ben grew up in a family of professional water skiers. His mother, a national champion several times over, raised Ben around elite coaches who fueled his interest in the power of training. By the end of college, though, Ben’s spine was fried from too many water skiing wrecks. That’s when he discovered Functional Range Conditioning (FRC), which not only enabled him to return to sport but motivated him to train people for longevity, not just short-term performance.

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