Based in and around Park City, Utah, the 100 Year Athlete team gets out in the mountains year round. We ski, board, bike, hike and climb, and you’ll find some of us out on the pickleball courts and fairways too. We train for a lifetime of adventure, and we help others on the same journey.

Read more about our team here.

Blurb A:

Most gyms and training programs are set up to make you good at lifting weights. Unless your goal is to become a bodybuilder, Olympic lifter, or power lifter… that shouldn’t be the point of training 

100 Year Athlete is set up to support your passions. The gym is just a training tool for what you love to do, whether it’s skiing and mountain biking or golf and pickleball. We’re not obsessed with your bench or squat. We care about athleticism, which is the key to longevity.

Blurb B:

In 100 Year Athlete, you work one-on-one with one of our trainers. We have specialists in strength and conditioning, Functional Range Conditioning (FRC), nutrition, endurance, and more. They are experts in customizing your program to your sports and activities. 

How do we do that?

1. We use principles of fitness and nutrition to help you enjoy your sports and activities. There is a reason for every movement we use in the gym. We explain why you’re doing what you’re doing.

2. We are experts on navigating your body and its problems. Chronic pain and dysfunction is not normal for any athlete. We are your first text/call when something goes wrong.

3. We develop systems and habits linked to measurable goals. And we respect your time and priorities. Give us 2-3 hours per week, and we can change your life. 

4. Measuring the quality of workouts in sweat or soreness is a great way to get injured. Trashing your body is quick and easy. Building athleticism takes patience and consistency.

5. We focus on longevity, meaning we don’t just train for the next several months—we’re focused on the next several decades.  

Blurb C:

Our Process

• Consultation. Tell us about your story, your goals, your barriers.

• Assessment. Review your medical history and training history. Assess how all your joints are working.

• 12-Week Launch Get your body working the way it needs to work for your sport and longevity. Emphasize joint health and enabling your body to train all 9 Pillars of Fitness.

• Athletic Development. Custom program that covers 9 Pillars of Fitness. Tailored to your sport and its seasons. 

• Finetuning: Meet weekly to answer questions, check technique, calibrate program, and discuss intent of movements.

• Troubleshoot: Address pain and dysfunction intelligently. Prevent the situation from getting worse. Accelerate recovery.

• Bucket List: Train for the race, expedition, or adventure that will push you in the best way. 

Blurb D:

What makes 100YA coaches different? 

• 40+ years working with mountain athletes. 

• We play in the mountains ourselves. We share your passions and interests. We’re that same kind of crazy.

• Measurables 

• Measure before and after – objective or subjective

• We can measure whether your joint health is improving.

• Measure, troubleshooting, measuring progress.

• NOT just feeling. 

• Functional Range Conditioning (FRC)

• We each have certifications in FRC, the best system available for making joints work better.

• [get numbers on pro sports teams] 

• We coach some of the top mountain athletes.

• Current clients include: Zoey Atkin, Stephen Schumann

VALUE PROP LANGUAGE (still needs work):

• This is an investment in learning to use the gym, optimize your body, and support a lifetime of adventure and movement.

• If you do the work, it will change your life. Things that hurt will stop hurting. Goals that seemed unattainable will be within reach again. Your twilight years will be more active and enjoyable.

• You will develop self-knowledge that is priceless. You will learn to listen to your body and respect what it’s telling you. Knowing when to push harder and when to back off is 80% of avoiding injury and pain.

Our First Principles:

• Athleticism is longevity.

• The 9 Pillars of Fitness are the qualities of an athlete.

• Can tell you precisely why we’re doing what are doing. Most coaches will hem and haw or come up with a reason on the spot that sounds smart but doesn’t make sense.

CASE STUDIES: How we change people’s lives.

• Andrew M: 6 months of training 🡪 5 ultra-endurance races with no back issues.

• Antonio Ubach: BEN TO ASK 

• Sonya B: REBECCA TO ASK

Extra – not sure how or if to use yet

More like your body’s mechanic shop.

• We make your body work the way you want to, and the way it’s supposed to.

• We get the car running optimally. We don’t make you a good driver – that’s where skills coaches come into play.

• We are not physical therapists. They are essential following traumatic injuries or surgeries and will get you from incident to daily activity. We take you from functional back to high performance. 

You’re going to learn and do movements you’ve never seen before. You will get weird looks when you do them at the gym, at the airport, or at the gas station on a road trip. But because they do so much good for your body, you’re not going to care. Let ‘em stare.